Purdue Brand Color Swatch Book

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CLIENT

Purdue Marketing and Media

OBJECTIVE/GOAL

Purdue Marketing and Media works with many clients across campus, as well as strategic sources and vendors. The brand color swatch book is a fun and functional way to communicate the new, improved color palette and to promote brand color consistency through all media.

RESULTS/POSITIVE OUTCOMES

The color swatch book has been an essential tool in the improvement of color management on Purdue brand materials. It was well received by clients and vendors. It enables users to more easily view and select colors during the creative process, and it provides a reliable method of checking brand color consistency on deliverables.

Awards:

Gold ADDY Award and Best of Show, 2016 American Advertising Federation Awards Competition, North Central Indiana

Commended for excellence and selected for appearance, 2016 UCDA Design Competition



"I used the 'Purdue in Color' swatch book as a learning resource for my publication design students. It provided a great example of the role of color and typography in helping establish an organization's brand."

     -- Mark Tucker, Professor of Agricultural Communication

“For the Best of Show Print winner, the judges said this is a truly innovative and practical execution. We expect this approach to be the standard in years to come. What a great way to communicate style with style; this would not get stuffed in a drawer, it would be used. Great job!”

     -- Judge’s comment, 2016 American Advertising Federation Awards Competition, North Central Indiana

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