Purdue.edu Redesign



Purdue University


We created the website to focus solely on our core audiences. By improving our user experience (UX) and putting the user first, visitors to Purdue.edu are now able to identify the audience to which they belong and quickly find relevant and shareable content.


Since the relaunch, we've doubled the website's worth and we're consistently in the top 2,000 websites viewed in the world. Through this new approach, we've seen a 100% increase of traffic to certain audiences.

Purdue University, 610 Purdue Mall, West Lafayette, IN 47907, 765-494-4600

© 2017 Purdue University | An equal access/equal opportunity university | Copyright Complaints | Brand Toolkit | Maintained by the Office of Marketing and Media

Trouble with this page? Disability-related accessibility issue? Please contact the Office of Marketing and Media at online@purdue.edu.