Social Marketing
Understanding Social Marketing
Social marketing uses marketing principles to influence human behavior in order to improve health or benefit society. Knowing the target audience helps understand what will motivate them to change behavior (CDCynergy Social Marketing Edition).
Social Marketing Resources
- Health Communication Campaign Framework (Mattson & Basu, 2010)
- CDCynergy Social Marketing Edition
- 2011 CDCynergey “Lite” Social Marketing Edition
- Incorporating Evaluation in Media Campaigns
- Poster Design Tips
- 2010 INCSAPP Social Marketing Posters
- 2011 Ivy Tech Community College Social Marketing Posters
- 2012 INCSAPP Social Marketing Posters
