Comprehensive Programming

Comprehensive programming for sexual assault prevention involves approaching the issue on different levels. Dahlberg and Krug’s (2002) social-ecological model helps explain the need for a comprehensive approach to violence prevention.

The social ecological model emphasizes the interactions among individual, relationship, community, and societal factors. Each of these factors is included in the six components of our comprehensive approach for Model Campuses.

• Male involvement and bystander intervention (individual, relationship, and community factors).
• Social marketing (relationship and community factors) If the message has the power to change organizational, cultural, and social norms, it also affects the society level.
• Coalition building and policy (community level).
• Data collection (involves all levels)

Information is gathered from individuals about their relationships. This data is used to form problem statements that are addressed by coalitions, policies, and social marketing campaigns. Data may also be used to identify needs in bystander intervention and male involvement strategies. 

Dahlber, L.L. & Krug, E.G. (2002). Violence - a global public health problem. In E.G. Krug, L.L. Dahlberg, J.A. Mercy, A.B. Zwi, & R. Lozano (Eds.), World Report On Violence and Health (pp. 1-21). Geneva: World Health Organization.