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Tourism Concentration in HTM program PRIOR to Fall 2009

The tourism courses prepare graduates to assume management positions with convention and visitors bureaus, hotel sales departments, convention and conference centers, state and local tourism promotion agencies, tour wholesalers, travel agencies, incentive travel companies, corporate travel offices, cruise ships, airlines, theme parks, and resorts. The required courses taken in lodging and foodservice also open up other possibilities in lodging and foodservice management

Requirements (15 Credit Hours)
  • (3) HTM 33100 Hospitality and Tourism Sales and Service
  • (3) HTM 35100 E-Business for the Hospitality and Tourism Sector
  • (3) HTM 37200 Global Tourism Geography
  • (3) HTM 38300 Resort, Cruise, and Entertainment Operations

Select one of the following:

  • (3) CSR 33100 Consumer Behavior
  • (3) FNR 36500 Natural Resources Issues, Policy, and Administration
  • (3) HK 52400 Managing Health, Fitness, and Sports Organizations
  • (3) HTM 53100 Hospitality and Tourism Marketing II
  • (3) HTM 57100 Economics of Travel and Tourism
  • (3) PHIL 33000 Religions of the East

Curriculum Objectives

  • Articulate concepts of tourism systems including destination elements and their interdependent relationships, tourism policy and planning, and tourism impacts and factors influencing tourism demand.
  • Comprehend the scope of e-commerce in tourism systems, and analyze and compare critical issues and trends of travel operations among different industry sectors.
  • Evaluate physical, socio-cultural, political, economic, and environmental dimensions of global tourism phenomena including the geography and emerging patterns of tourism flows.
  • Apply marketing principles and concepts to develop and implement marketing programs for tourism organizations and businesses both at strategic and operational levels.
  • Explain the economic impacts of tourism, and analyze the financial information of tourism businesses as a critical input of managerial decision-making.
  • Develop management competencies and leadership skills through all the above, as well as the critical learning of organizational theories and human resource practices unique to tourism organizations and businesses.