Sandra Sydnor, PhD

Research Interests

  • Industry, businesses, & community and resilience
  • Service and brand management
  • Service-learning

Biography

Sandra Sydnor, M.B.A., Ph.D., is an Associate Professor at Purdue University’s School of Hospitality and Tourism Management. She has twenty years industry experience as a multi-unit franchisee of Burger King ® restaurants in Columbus, Ohio and has held executive leadership positions in marketing research and communication agencies.

 

Dr. Sydnor’s interest in service management in healthcare settings has produced usable research, such as a health and wellness behavioral campaigns for a hospital foodservice department. Recent research in clinical healthcare settings has resulted in findings of the strong and significant contribution of healthcare foodservice (food + service) to two items on the HCAHPS: overall rating and word-of-mouth recommendations. Preliminary results from exploratory research indicate new mandates for innovation in HCAHPS  data collection procedures.

Education

  • Ph.D., Hospitality Management, The Ohio State University, Columbus, OH
  • M. B. A., University of Miami, Miami, FL
  • B.S., Packaging Engineering, Michigan State University, East Lansing, MI

Professional Experience

  • Founder, Strategy on Purpose, Columbus, Ohio, 2002- 2008
  • Vice President- Research & Consulting, Partners in Marketing, LLC, Columbus, Ohio, 2002-2004
  • Sr. Account Planner, Zero Base Advertising Agency, Columbus, Ohio, 1999-2000
  • Owner-Franchisee, Burger King – 3 Units, Dublin, Ohio, 1987-2002
  • Manager-Institutional Development, BKC (Miami, FL) 1983-1987
  • Manager- Product Research & Development, BKC (Miami, FL) 1979-1983

Courses Taught

  • Consumer Decision Making
  • Consumer Services and Satisfaction
  • Beverage Management
  • Quantitative Methods in Consumer Sciences
  • Entrepreneurship
  • Business Policy
  • Human Resource and Organization Management
  • Business Policy & Strategy
  • Strategic Marketing Management
  • Marketing

Honors and Awards

  • Sydnor, S. (2009). Nominee for Best Paper Award: Weathering the Storm: Firm Resilience Under Sudden Change. Presented at The 14th Annual Graduate Education & Graduate Student Research Conference in Hospitality & Tourism, Harrah Hotel College, University of Nevada, Las Vegas, NV.
  • OSU Dissertation Research Award-Department of Consumer Sciences (Academic period: 2008-2009)
  • 2008 Consumer Sciences Graduate Student Award for Excellence in Teaching (Academic period: 2007-2008)
  • EHE Office of Research Graduate Travel Award (Academic period: 2007-2008)

Recent Publications

  • Yoon, H. J., Thompson, S. S., & Parsa, H. (2009). Bayesian approach to assess consumers’ brand selection process and identification of brand attributes in a service context. International Journal of Hospitality Management, 28(1), 33-41.
  • Daily, C.E. & Thompson, S. (1994). Ownership Structure, Strategic Posture and Firm Growth. Family Business Review 3 (VII), 237-249. (SSCI/CCBS)

Conference Presentations (Peer-Reviewed):

  • Sydnor, S. (2009). Weathering the Storm: Firm Resilience Under Sudden Change. Presented at The 14th Annual Graduate Education & Graduate Student Research Conference in Hospitality & Tourism, Harrah Hotel College, University of Nevada, Las Vegas, NV.
  • Thompson, S., Yoon, H., Parsa, HG., & Pavesic, D. (2008). Why Do Restaurants Fail? Part II:
  • The Impact of Competition, Location, and Density. Presented at The 13th Annual Graduate Education & Graduate Student Research Conference in Hospitality & Tourism, University of Central Florida, Rosen College of Hospitality Management, Orlando, FL.
  • Thompson, S. (2008). Human Resource Configurations and Firm Performance in Family-Owned Firms. Paper accepted at BabsonCollege Entrepreneurship Research Conference (BCERC), 2008.
  • Yoon, H. & Thompson, S. & Parsa, HG. (2007). Branding Evaluations and Categorization of Quick Service Restaurants by Consumers. Presented at The 12th Annual Graduate Education & Graduate Student Research Conference in Hospitality & Tourism, University of Houston, Conrad N. Hilton College, Houston, TX.
  • Daily & Thompson (1993). “Ownership Structure, Strategic Posture, And Firm Growth”. Paper presented at the Academy of Management Conference

Conference Presentations (Under Review):

  • Thompson, S., Yoon, H., Parsa, HG., & Self, D. (2008). Why Restaurants Fail? Part II: The Impact of Competition, Location, and Density.

Grants and Fellowships

  • Recipient of Kennedy Scholarship & Fellowship, College of Education and Human Ecology, The Ohio State University, 2006-2008
  • Graduate Research Assistance: Dept of Consumer Sciences, The Ohio State University 2005-2006
  • Critical Difference for Women in Academia Travel Grant, The Ohio State University, Travel Grant, 1993
  • Graduate Fellowship, College of Business, The Ohio State University 1990-1994

Professional Affiliations

  • I-CHRIE (2005-2009)
  • Ad Hoc Reviewer of Journal of Hospitality and Tourism Research (2007)
  • The World of Children-Selection Committee Board (2001-2009)

Sandra Sydnor, PhD

Associate Professor

Marriott Hall, Room 251
Purdue University
900 W. State Street
West Lafayette, IN 47907-2115

Phone: (765) 494-3449
Fax: (765) 494-0327
ssydnorb@purdue.edu

Hospitality & Tourism Management, 900 W. State Street, West Lafayette, IN 47907, PH:(765) 494-4643, Fax: (765) 494-0327

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