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Li Miao

Research Interests

  • Consumer responses to service encounters
  • Consumer psychological processes in service consumption
  • Emotional experiences in service consumption

Biography

Li Miao is an Assistant Professor of Hospitality and Tourism Management. She received her Ph.D in Hospitality Management with a minor in Statistics from the Pennsylvania State University. Dr. Miao has seven years of professional experience in the hotel industry, working in international hotel chains such as the Peninsula Group and the Swissotel Group. Her industry experience also includes a senior marketing executive position at the Singapore Hotel Association for two years.

Dr. Miao's research focuses on services management and consumer behavior associated with service consumption. Specifically, her work has examined consumer responses to service encounters, information processing and decision making in service consumption, and affective experience associated with service consumption. Her work has won Emerald/EFMD Outstanding Doctoral Research Award 2008, Stanley Hollander Outstanding Retailing Paper Award at the 2007 Academy of Marketing Science Annual Conference and three Best Paper Awards (2006/2007/2009) at the I-CHRIE Annual Conference, a Best Paper Award at AHTMMC annual conference in 2012, and the Coco Cola Special Interest Topic Best Paper Award at the Annual Graduate Student Conference in Hospitality and Tourism in 2013.

Education

  • Ph.D, Hospitality Management, Penn State University, University Park, PA
    Aug. 2008
  • MS, Hospitality Management, Oklahoma State University, Stillwater, OK
    May, 2002
  • BS, Tourism Management, Nankai University, Tianjin, China
    May, 1995

Courses Taught

  • HTM181 Lodging Management
  • HTM381 Lodging Management II
  • HTM212 Organization and Management
  • HTM382 Lodging Service Management
  • HTM602 Research Topics and Methods Seminar
  • HTM612 Management Challenge Analysis

Recent Research and Publications

Refereed Journal Articles:

  • Miao, L., & Wei, W. (in press). Consumers' pro-environmental behavior and its determinants in the lodging segment. Journal of Hospitality and Tourism Research, DOI: 10.1177/1096348013495699.
  • Kim, S., Miao, L., & Magnini, V. (in press). Consumers’ emotional responses and emotion regulation strategies during multistage waiting in restaurants. Journal of Hospitality and Tourism Research, DOI: 10.1177/1096348013495697.

    Huang, Z. J., & Miao, L. (in press). Fraudulent customer complaining behavior in hospitality service encounters: A boundary spanner’s perspective. Journal of Hospitality and Tourism Research.

    Huang, Z., Zhao, C., Miao, L., Fu, X. (in press). Exploring fraudulent customer complaining
    behavior - Anecdotes from front-line employees in the hospitality industry. International Journal of Contemporary Hospitality Management.

    Miao, L. (in press). Emotion-regulation at service encounters: Coping with the behavior of other customers. Journal of Hospitality Marketing & Management.

    Miao, L., Lehto, X., & Wei, W. (in press). The hedonic value of tourism consumption: Evidence from spring break experiences. Journal of Hospitality Marketing & Management.

    Miao, L., & Mattila, A. (in press). Impulse buying in restaurant food consumption. Journal of Foodservice Business Research.

    Choi, J., Miao, L., Almanza, B., & Nelson, D. (in press). Consumers' responses to restaurant inspection reports: The effects of information source and message style. Journal of Foodservice Business Research.

    Areizaga, E. T., Adler, H., Behnke, C. A., Miao, L., & Lehto, X. (in press). The use of consumer generated feedback in the hotel industry: Current practices and their effects on quality. International Journal of Hospitality & Tourism Administration.

    Seo, S., Almanza, B., Miao, L., & Behnke, C. A. (in press). The effect of social media comments on consumers’ responses to food safety information. Journal of Foodservice Business Research.

    Coussement, M. A., Tanyatanaboon, M., Li, Z., Shportko, A., & Miao, L. (in press). A strategy of duality: New choreography for the Marriott/Ritz-Carlton dance.

    Miao, L., & Wei, W. (2013). Consumers' pro-environmental behavior and the underlying motivations: A comparison between household and hotel settings. International Journal of Hospitality Management, 32, 102-112.

    Wei, W., Miao, L., & Huang, J. Z. (2013). Customer engagement behavior and hotel firm responses. International Journal of Hospitality Management, 33, 316-330.

    Wei, W., & Miao, L. (2013). Effects of calorie information disclosure on consumers’ food choices at restaurants. International Journal of Hospitality Management, 33, 106-117.

    Li, Y., Miao, L., Zhao, X., & Lehto, X. (2013). When family rooms become guest lounges: Work-family balance of B&B innkeepers. International Journal of Hospitality Management, 34, 138-149.

    Seo, S., Jang, S., Miao, L., Almanza, B., & Behnke, C. (2013). The impact of food safety events on the value of food-related firms: An event study approach. International Journal of Hospitality Management, 33, 153-165.

    Miao, L., & Mattila, A. (2013). The impact of other customers on customer experiences: A psychological distance perspective. Journal of Hospitality and Tourism Research, 37 (1), 77-99.

    Torres, E. N., Adler, H., Xinran, L., Behnke, C. A., & Miao, L. (2013). One experience and multiple reviews: The case of upscale U.S. hotels. Tourism Review, 68(3), 3-20.

    Wei, W., Miao, L., Cai, L. A., & Adler, H. (2012). The influence of self-construal and co-consumption others on consumer complaining behavior. International Journal of Hospitality Management, 31, 764-771.

    Miao, L. (2011). Guilty pleasure or pleasurable guilt? Affective experience of impulse buying in hedonic-driven consumption. Journal of Hospitality and Tourism Research, 35(1), 79-101.

    Miao, L., Mattila, S. A., & Mount, D. (2011). Other consumers in service encounters: A script theoretical perspective. International Journal of Hospitality Management, 30, 933-941.

    Xie, H., Miao, L., Kuo, P.-J., & Lee, B.-Y. (2011). Consumers’ responses to ambivalent online hotel reviews: The role of perceived source credibility and pre-decisional disposition. International Journal of Hospitality Management, 30, 178-183.

    Miao, L., Adler, H., & Xu, X. F (2011). A stakeholder approach to expatriate management: Perceptions of hotel expatriate managers in China. International Journal of Hospitality Management, 30, 530-541.

    Miao, L., & Cai, L. (2009). Hospitality and tourism doctoral programs in the United States.
    Tourism Science, 23(6), 67-72.

    Miao, L., & Mattila, S. A. (2007). How and how much to reveal? The effects of price transparency on consumers' price perceptions. Journal of Hospitality and Tourism Research, 31(4), 530-545.

    Namasivayam, K., Miao, L., & Zhao, X. (2007). An investigation of the relationships between compensation practices and firm performance in the US hotel industry. International Journal of Hospitality Management, 26, 574-587.

    Beck, J. & Miao, L. (2003). Mystery shopping in lodging properties as a measurement of service quality. Journal of Quality Assurance in Hospitality and Tourism, 4(1/2), 1-21.

Honors and Awards

  • Coca Cola Special Interest Topic Best Paper Award, Annual Graduate Student Conference in Hospitality and Tourism (2013)
  • AHTMMC Best Paper Award (2012)
  • Arnold I. Cohen Faculty Developement Award (2011) School of Hospitality and Tourism Management, Purdue University
  • Arnold I. Cohen Faculty Developement Award (2009) Department of Hospitality and Tourism Management, Purdue University
  • Best Paper Award (2009), I-CHRIE Annual Conference & Exposition
  • Emerald/EFMD Outstanding Doctoral Research Award (2008)
  • Stanley Hollander Outstanding Retailing Paper Award (2007), Academy of Marketing Science Annual Conference
  • Best Paper Award (2007), I-CHRIE Annual Conference & Exposition
  • Best Paper Award (2006), I-CHRIE Annual Conference & Exposition

Professional Affiliations

  • 2004-presentMember of the International Council on Hotel, Restaurant and Institutional Education (CHRIE)
  • 2008-presentMember of Indiana CHRIE
  • 2008-present Member of American Hotel & Lodging Association (AH&LA)
  • 2008-presentMember of Indiana Hotel & Lodging Association
  • 2005-presentMember of Society for Consumer Psychology
  • 2009-presentMember of National Society of Minorities in Hospitality (NSMH)

Other Professional Activities

  • Reviewer, Journal of Service Research (2011-present)
  • Reviewer, Journal of Hospitality and Tourism Research (2008 present)
  • Reviewer, International Journal of Hospitality Management (2009 present)
  • Reviewer, International Journal of Contemporary Hospitality Management (2010 present)
  • Reviewer, Cornell Hospitality Quarterly (2010-present)
  • Reviewer, Journal of Foodservice Business Research (2005 present)
  • Reviewer, Journal of Travel & Tourism Marketing (2012-present)
  • Reviewer, Journal of Travel & Tourism Marketing (2012 present)
  • Reviewer, I-CHRIE Conference (2009- present)
  • Reviewer, Annual Graduate Student Conference in Hospitality and Tourism Conference (2010 present)