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Retail Management

Retail Store

A degree in retail management will prepare you for a career in merchandising, management, and/or marketing in traditional retail settings and e-commerce environments. Job opportunities are excellent in marketing, consumer relations, advertising, market research, sales, publicity, and merchandising analysis.

Supplement your plan of study by applying to attend a program abroad or the Fashion Institute of Technology (FIT) in New York City during your junior year. These courses may be applied to degree requirements at Purdue, and the FIT program leads to an Associate in Applied Science degree upon satisfactory completion. 

Career Options

  • Consumer service manager
  • Corporate training
  • Human resources director
  • Marketing director
  • Merchandiser
  • Sales manager
  • Sales promotion specialist
  • Store manager

Experiential Learning

  • Perform an internship with a major retailer in such locations as New York, Chicago, Los Angeles, San Francisco, Dallas, and Indianapolis.
  • Participate in the department's International Fashion and Retailing study abroad tour and visit European design houses, manufacturers, and retailers.  Or, choose the semester or summer-based fashion study abroad programs available to Purdue students in London, Florence, or Hong Kong.

Coursework

  • Accounting
  • Business communication
  • Computer technology
  • Consumer behavior
  • Customer relations management
  • E-Commerce & Retailing
  • Economics
  • Leadership
  • Marketing

Sample Degree Requirements