Signature Areas
Our Faculty Research focuses on areas of:
| Medical Health Consumer Issues | |
|---|---|
| Health Communication | Health communication campaigns in vulnerable populations |
| Health Care | |
| Consumer issues in banking | |
| Customer capital and structural capital in the healthcare industry | |
| Strategic marketing issues in income generation activities in healthcare | |
| Financial Health Consumer Issues | |
| Banking | |
| Consumer issues in banking | |
| Banking market microstructure | |
| Banking corporate control | |
| Banking issues related to consumer decision-making | |
| Financial Planning | |
| Information economics as applied to financial markets | |
| Financial planning and investments | |
| Organizational Health Consumer Issues | |
| Customer Service | |
| Customer service and customer loyalty | |
| The strategic role of call centers and shopping centers | |
| Sales Management and Leadership | |
| Sales management in a knowledge area | |
| Organizational leadership | |
| Knowledge management and organizational learning | |
| Retailing and Marketing | |
| Retail merchandising and marketing strategies online and offline | |
| Multi-channel retailing | |
| Customer relationship marketing | |
| Social responsibility | |
| Consumer Behavior | |
| Consumer behavior and the domain of attitudes and persuasion | |
| Consumer behavior social influence tactics and survey measurement | |