Faculty Research

• Lala Acharya, Assistant Professor
  Research interests: Health Communication Campaigns with vulnerable populations; Consumer Issues in Health care; Health care relationship sales and marketing; Consumer participation
• Sugato Chakravarty, Professor
  Research interests: Consumer issues in banking; market microstructure; corporate control; banking issues related to consumer decision-making; information economics as applied to financial markets
• Hwan-sik Choi, Assistant Professor
  Research interests: Emphasizes combining economic theory and statistics to summarize information efficiently
• Joseph A. Clark, Adjunct Assistant Professor

• David A. Evans, Extension Specialist
  Research interests: Specializes in logistic regression analysis and the use of large datasets in evidence based research, with experience in applied research and qualitative data
• Richard A. Feinberg, Professor
  Research interests: Customer service and customer satisfaction; the strategic role of call centers: shopping centers; leadership

• Sejin Ha, Assistant Professor
  Research interests: Retail merchandising and marketing strategies online and offline, consumer behavior, multi-channel retailing, customer relationship marketing, social responsibility
• Christopher Kowal, Assistant Professor
  Research interests: Communication of emotions; Facial expressions; Charisma and leadership; Emotional persuasion; Emotions in the military
• Ron Laschever, Assistant Professor
  Social interactions and labor market outcomes; Retirement; Benchmarking; Executive compensation; Two-sided matching markets

• Sandra S. Liu, Professor
  Research interests: Consumerism in healthcare delivery; sales management in a knowledge area; customer capital and structural capital in healthcare industry; knowledge management and organizational learning; strategic marketing issues in income generation activities in healthcare
• Meghan E. Norris, Assistant Professor
  Research Interests: The domain of attitudes and persuasion, in particular how attitudes can act as biasing factors during information processing. Attitude structure and strength—one such area of interest is attitude extremity and how attitudes can become extreme. Social influence tactics and survey measurement—in how these concepts apply to consumer behavior.

Professor Emeritus Research

• 2011: Richard Widdows, Financial Counseling and Planning
• 2008: Sharon A. DeVaney, Financial Counseling and Planning
• 2007: Lucette B. Comer, Selling and Sales Management
• 2007: Holly L. Schrank, Small and Family Business
• 2006: Alan J. Dubinsky, Selling and Sales Management