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Chi-Cheng (Roy) Luan

Chi-Cheng (Roy) Luan had been a PhD student in the Department of Consumer Science since 2012. His research interest focuses on consumer behavior, particularly on emotions, attitudes and behavioral intentions. Currently the aim of his study is sustainable consumption, investigating which situational/environmental factors and personal characteristics may influence consumers' preferences for products with other-benefit appeals. He also has almost 10 years experience regarding quantitative data analysis, and is familiar with SPSS, SAS, and LISREL programs.