Hyemi Lee is a PhD student who has always had diverse intellectual interests regarding humanity and society. Particularly, Hyemi is very interested in consumption practices. This is because consumption has become and essential medium to explain, understand, and interpret modern men and women in society as it has important social implications.
Hyemi's background to date has been multi-disciplinary. She has studied consumer science, business, and sociology to better understand consumption practices. Her research focus is on consumer attitudes and behaviors, consumer ethics, and consumer culture. Her current specific research is when and how individual consumers can demonstrate sustainable ethical consumption behaviors.