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Richard Widdows

Richard Widdows works in consumer and family economics, family resource management, customer relationship management and cross-cultural consumer issues. His recent research includes consumer perceptions of service quality, consumer competency, consumer responses to high-tech products and search behavior for on-line information. His work involves application of consumer behavior theory in consumer choice situations. He holds a Ph.D. in Economics from the University of Missouri, and was recently made a Fellow of the American Council on Consumer Interests.