Kimberly Chulis is cofounder and CEO of Core Analytics, LLC. With over 18 years of professional advanced analytics experience,she demonstrated analytic expertise on projects at several companies and industries, including IBM, WellPoint, HCSC, UHG, Great West, Accenture, Ogilvy, Microsoft, Sprint/Nextel, Commonwealth Edison, TXU, Eloyalty, SPSS, Allstate, Cendant, and others in the financial, telecommunications, healthcare, energy, nonprofit, retail, and educational sectors. She is currently serving in a senior analytics architect role at General Motors. Her current research focus is on Priming, Construals, Social Network Theory, Social Media Behavioral Applications, Big Data, Applied and Predictive Analytics, Mobile, New Technology Tracking Data, Consumer Behavior, eTailing, Customer Service, Applied Econometrics to Retailing. Her secondary focus is social media as a platform to drive positive public health, disease-related community support, early detection and intervention for healthcare outcomes. Kim is adjunct faculty in Northwestern's M.S. Predictive Analytics program and is completing her PhD at Purdue University's Health and Human Sciences Consumer Behavior program, and has a masters degree in economics with a focus on health economics and econometrics from the University of Illinois at Chicago.