Under this portion of the campaign, Purdue will embark on a Mackey Arena complex renovation and addition with a total budget of $99.5 million. The 278,000-square-foot facility will eliminate the need to construct three buildings that would have cost approximately $275 million. "This project will bring Mackey Arena into the 21st century in terms of program space, fan amenities, and accessibility for Purdue's 500 student-athletes," said Morgan Burke, Purdue’s athletics director. "The addition to this 1967 landmark will remedy deficiencies in sports medicine, rehabilitation, and strength and conditioning facilities, as well as locker rooms." The Athletics Department, which is self-supporting and receives no tax dollars, will pay for the project completely with gifts, increased concession and premium seating revenue, and income generated from the Big Ten Network and other conference television funds. The fundraising goal for this phase is $32 million.