A risk taker

Name: Corey Marsden
Major: Organization and leadership supervision (OLS)
Year: Senior
Hometown: Manilla, Indiana

An avid risk taker: Corey’s entrepreneurial spirit has led him to three new ventures. As a business partner in ELLO, a marketing manager at Passageways and an executive manager in Guys and Dollies, his passion for challenges resulted in solutions for different markets. Challenges energize him; risks fire his adrenaline.

Change of path: Corey’s major changed drastically after an entrepreneurship course he took in his second year of mechanical engineering. He noticed how easily his skills and abilities came when operating within a business framework. Due to that course, Corey changed to OLS where he sees different business opportunities for his projects.

Revolutionizing dining: In his first venture with ELLO, Corey partnered in the development of a website portal for restaurants that focuses on high quality videos. With an interface similar to Facebook, restaurants create profiles and customers can view menus, hours of operation and make reservations. Corey is planning to launch this portal in the spring, targeting the Indianapolis market.

We haul: Last winter, Corey and his friend, Keith Hoeing, launched the first Guys and Dollies branch in West Lafayette. This business assists international and out-of-state Purdue students by hauling away and storing the students’ items over the summer. In the first year, they serviced more than 100 customers and turned a sustainable profit.

Work philosophy: “Many people say don’t do business with friends, but I have experienced the opposite,” Corey says. “My ventures with friends are built on trust, and our friendships have grown stronger.”

Removing barriers: As a way to build his entrepreneurial character and to discover his potential, Corey trains with Team Momenta, a parkour team at Purdue. Through this sport, Corey overcomes obstacles in both urban and natural environments by jumping or doing gymnastics. As he says, “It is a great parallel to my entrepreneurial career. In a subconscious way, I train myself to do what I am most afraid of and face it.”

By Fabiola Rojas D.