The Sustainability Marketer

Courtney Heaphy, a senior in selling and sales management from Prospect Heights, Illinois.

Her goal: A career promoting sustainability causes

Her strategy: As she interviews for jobs this semester, Courtney is leaving herself open to lots of possibilities. But she’s also letting prospective employers know that if they have anything that requires her to promote green initiatives, she’s all in. She was a long way from her Illinois home over the summer, working in Britain for the British Retail Consortium as a marketing and environmental policy intern. She helped the consortium develop a recycling label for the 2012 Olympics.

A random inspiration: She still remembers being in high school and seeing an NBC Today Show report on a hybrid train locomotive. That’s what first fueled her passion for sustainability causes — a passion she plans to pursue for a lifetime.

By Amy Raley