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No Ordinary Games

ISEEK

Talk about a big goal — pull 10 million people out of poverty in 10 different countries in 10 years. And use technology to do it. That’s the drive behind a Krannert School of Management initiative that aims to combat poverty with entrepreneurship.

Through the Institute for Social Empowerment through Entrepreneurship and Knowledge (ISEEK), Krannert Professor Alok Chaturvedi and his team teach entrepreneurship skills to people, particularly women, in underprivileged areas of the world.

“I started wondering how can we help people who have been left behind and have never been to school or have been to school for a very short time,” Chaturvedi says.

His team uses a mobile gaming and knowledge platform to reach those with the least access to education and opportunity. Educating women with limited literacy skills requires new learning techniques. Most of the information is accessed via mobile phone, is highly visual, and is relayed through animation and games — which are being produced at Purdue.

Chaturvedi expects the women will learn the basic concepts in less than three months and then will work with local partnerships in their countries.
“These young women are very enterprising and they are eager to become part of the global economy,” Chaturvedi says.

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