Certificate in Entrepreneurship and Innovation

Helmets, hypoglycemia products win big in Elevator Pitch competition results

May 4, 2009

A high-tech motorcycle helmet and a medical device for hypoglycemia received top honors on March 27 at Purdue University’s second annual Elevator Pitch Competition at Discovery Park’s Burton D. Morgan Center for Entrepreneurship.


Senior retailing student Mark Napier, who has developed the Angel Eyes helmet that alerts emergency personnel in the case of an accident, claimed the $1,000 first prize in the undergraduate division. Biomedical engineering graduate student Rush Bartlett won $1,000 in the graduate, faculty, staff, or Purdue Research Park division for Hypoguard, a hypoglycemia injection tool.


“The spirit of entrepreneurship at Purdue clearly was on display at this competition,” said Sascha Harrell, coordinator for Purdue’s entrepreneurship certificate program. “The 33 elevator pitch participants also learned how stronger leadership and communication skills can be distinguishing factors in moving forward despite a tough economy.”


Nikitha Sambamurthy of soy-based baby products company Soy Products was runner-up in the 23-team undergraduate student category, winning $500. Sawyer Sparks finished third and received the $250 prize for Soy-Yer Dough, a soy-based modeling clay.


Vivek Shinde of Intelliphage Inc., a bacteria detection device maker for the food industry, won $500 for finishing second in the graduate student, faculty, and staff category. Jason Ford, with his workplace scheduling service FastShifts, won $250 for third place.


Each participant had two minutes to describe a business venture to judges. Three minutes were allotted for follow-up questions about the pitchers’ product or service.



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