Faculty Participate in Lean LaunchPad Workshops
February 25, 2014
Chris McEvoy and Kris Taylor were among the seven Certificate Program instructors who have attended Steve Blank's Lean LaunchPad workshops at Stanford University in the past year. Lean LaunchPad focuses on methodologies and tools focused on assessing customer needs in order to develop robust value propositions and viable business models. It has gained a lot of popularity in the entrepreneurship education world due to its emphasis on “doing” as opposed to “planning.”
"The Lean LaunchPad approach to teaching entrepreneurship is uncompromising in its insistence that students get outside of the building (the classroom) to validate their business ideas and to refine them based upon what customers tell them," McEvoy says.
The Lean LaunchPad material is not, however, new ground for Purdue's instructors, who began teaching the Business Model Canvas and Lean LaunchPad principles in 2010. "Purdue was ahead of the curve in taking this direction when we redesigned the curriculum for our ENTR 31000 course around it," McEvoy says.
The workshop reinforced the importance of creating and testing a business hypothesis early, Taylor says. With a curriculum influenced by these concepts, entrepreneurship students work more effectively through the ideation and business model development processes. "Use of the Business Model Canvas allows students to see how the various decisions they make about their start up impact each other. It paints a holistic and integrated view in a simplified, but powerful map."
- Jeanette Greener
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