Certificate in Entrepreneurship and Innovation

Required Textbooks

Program Textbooks - Fall 2013

ENTR 20000

Title: Entrepreneurship: Successfully Launching New Ventures (4th Edition)
Authors: Barringer, B.; Ireland, R.
Publisher: Pearson Prentice Hall
ISBN: 9780132555524

 

ENTR 31000, formerly 20100

Title: Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (2010)
Authors: Osterwalder, A.; Plgneur, Y.
ISBNs: 9780470876411 & 0470876417