Certificate in Entrepreneurship and Innovation

Core Courses

ENTR 20000 (Introduction to Entrepreneurship and Innovation)

The first core course requirement, ENTR 20000, covers the fundamentals of starting new ventures. The purpose is to answer the question “what is entrepreneurship” by providing students from a variety of majors with basic knowledge and skills involved in starting new business ventures. Students work in multidisciplinary teams to explore entrepreneurship and innovation-related topics and to develop business venture concepts which are viable in the marketplace for goods and services. Seven sections of ENTR 20000 are offered each semester.

 

Upon completion of the course, students will be able to:

  • Discuss the roles of entrepreneurship and innovation in driving economic and social vitality.
  • Identify and assess market opportunities.
  • Recognize the difference between an idea and a business opportunity.
  • Describe the mechanics of business formation.
  • Analyze drivers of success and causes of failure in business enterprises.
  • Articulate the value of entrepreneurial skills in relation to any career aspiration.
  • Use the vocabulary of entrepreneurship.
  • Demonstrate the ability to participate effectively as a team member or leader.
  • Prepare and deliver persuasive presentations.

 

ENTR 31000 (Marketing & Management for New Ventures)

The second core course requirement, ENTR 31000 (formerly 20100), builds on concepts introduced in ENTR 20000 providing students the details of developing and running businesses [Prerequisite: ENTR 20000]. The purpose is to answer the question "how do you do entrepreneurship" by providing an in-depth study of specific areas related to starting and running new business ventures. Students form multidisciplinary teams and evaluate innovative ideas, analyze appropriate business models, test feasibility, prepare in-depth market research and financial statements, identify appropriate sources of capital, and select appropriate business structure through the development of a viable business model for a new venture opportunity. Six sections of ENTR 31000 are offered each semester.

 

Upon completion of the course, students will be able to:

  • Develop a convincing business model.
  • Use business modeling to compare and contrast ideas.
  • Conduct feasibility analysis and draw accurate conclusions regarding probability of success.
  • Create pro-forma financial statements.
  • Identify sources of funding and needs of investors.
  • Demonstrate the ability to persuade investors to support an entrepreneurial venture.
  • Understand legal, regulatory, and ethical issues entrepreneurs face.
  • Understand the process of recruiting, hiring and developing a new venture team.
  • Participate effectively as a team member or leader.
  • Prepare and deliver persuasive presentations.

 

Elevator Pitch Registration

FAQ
Student Club
Student Successes
Giving to the Program


Stay Connected!

facebooktwitterlinkedin


Current Events


Newsletters

February 2014
December 2013
April 2013
January 2013
September 2012
May 2012
April 2012

Contact Information

1201 West State Street
West Lafayette, IN 47907-2057