Kuo, K., and Liu, S.S. (2014). “The Sentiment and Exposure Effect on the Sustainability of Box Office Sales.” 2014 Summer Marketing Educators’ Conference, American Marketing Association, August 1-3, San Francisco, CA.
Liu, S.S., Wen, Y.P., Hsiang, C.Y., Bae, J., and Becker, E. (2014). “Patient-Centered Care and Medicaid Patients.” AcademyHealth Annual Conference, June 8-10, San Diego, California.
Zhao, Y., Liu, S.S., McCarthy, O.M., and McCrory, M.A. (2013). “Exploring Underlying Reasons of Eating Patterns among a Low-Income Adult Population in Lake County, Indiana.” Poster Session, Ingestive Behavior Research Center Conference, Purdue University, February 22, West Lafayette, IN.
Wen, Y.P., Liu, S.S., and Lu, J.R. (2013). “An Analysis on Physicians’ Participation in Pay-for-Performance Program for Diabetes Mellitus Treatment.” Western Economic Association (WEA) International’s 10th Biennial Pacific Rim Conference, March 16, Tokyo, Japan.
Wen, Y.P., Liu, S.S., and Lu, J.R. (2012). “Pay-for-Performance and Patient-Selection: Implications on Payment Design.” European Conference on Health Economics, July 18-21, Zurich, Switzerland.
Liu, S.S. and Christ, S.L. (2011). “Drivers for successful implementation of school wellness policies: Implications for strategic planning process.” American Public Health Association Annual Convention, Oct. 29-Nov. 2. Washington D.C.
Liu, S.S., & Lu, R. (2010, November 6-10). Sustaining socially driven healthcare delivery: Development of social entrepreneurship framework: Proceedings, 138th APHA Annual Meeting. Denver, CO.
Liu, S.S., Fan, X., & Zhu, M.Y. (2008, Oct. 23-26). An innovative approach examining the asymmetrical and nonlinear relationship between attribute-level performance and service outcomes: The 2008 Association for Consumer Research (ACR) Conference. San Francisco, CA.
Liu, S.S., & Chen J. (2007, July 11-14). Measuring health care performance from patients' perspectives: World Marketing Congress 2007. Verona, Italy.
Liu, S.S., & Lin, Y.Y. (2006, May 24-27). Building customer capital through knowledge management processes in the healthcare context: Academy of Marketing Science Annual Conference. San Antonio, TX.
Liu, S.S., & Tian, Y. (2006, May 24-27). Integrating sales force into marketing strategic planning process: Academy of Marketing Science Annual Conference. San Antonio, TX.
Arangarasan, R., Chen, J., Liu, S.S., Massara, F., & Melara, R.D. (2006, May 24-27). Integration of consumer buying behavioral parameters with signal detection tests: Academy of Marketing Science Annual Conference. San Antonio, TX.
Chen, Z., DeVaney, S.A., & Liu, S.S. (2003, November 5-7). Consumers' value perception of an e-store and its impact on e-store loyalty intention: The Seventh Triennial AMS (Academy of Marketing Science)/ACRA (American Collegiate Retailing Association) Conference. Columbus, OH.
Liu, S.S., & Luo, X. (2003, May 28-31). Exploratory research on integrated web-based knowledge management in a customer contact context: 2003 Academy of Marketing Science Conference. Washington, D.C.
Liu, S.S., & Comer, L. (2002, April 4-6). Salespeople's role in knowledge management in an organization: 2002 National Conference in Sales and Sales Management. Atlanta, GA.
Luo, X., & Liu, S.S. (2002, February 22-25). Learning organization in a transition economy: A resource-based analysis: AMA Winter Marketing Educators' Conference. Austin, TX.
Liu, S.S., & Tseng, C.S. (2002, February 8-9). New model for managing organizations in a knowledge economy: The cases of enterprises in China. The 17th LVMH Conference Asia Pacific and Management Education in Europe: New Models of Management and New Managers in Asia. Euro-Asia Center, INSEAD, Fontainebleau, France.
Chau, L.L.F, Chan, A.C.F., & Liu, S.S. (2000, December 17-20). Company information and the adoption of business-to-business websites in individualistic and collective cultures: A tentative model: Third International Conference on Operations and Quantitative Management (ICOQM-III). Sydney, Australia.
Liu, S.S., & Shi, Y. (2000, August 4-5). Meeting the competition with a market-oriented organization: A case of China's state-owned enterprises: UIC/AMA Research Symposium on Marketing and Entrepreneurship. Chicago, IL.
Liu, S.S., Comer, L.B., & Dubinsky, A.J. (2000, February 5-8). Attitudes towards women as sales managers in the People’s Republic of China: AMA Winter Marketing Educators' Conference. San Antonio, TX.
Liu, S.S., & Shi, Y. (1998, August 14-15). Corporate entrepreneurship in an economy in transition: The Case of state-owned enterprises in China. UIC/AMA Research Symposium on Marketing and Entrepreneurship. Boston, MA.
Liu, S.S., & Cheng, M. (1998, June 3-7). Implication of product nature on pioneer marketing for multinational firms entering pharmaceutical market in China: Proceedings of the Seventh Annual World Business Congress, 163-8. Santo Domingo, Dominican Republic.
Liu, S.S., & Wan, C.C. (1998, April 7-10). Integrating lifelong learning in university management: The Conference of "Towards the Global University: Strategies for the Third Millennium." Tours, Loire Valley, France.
Tang, R. Y. W., & Liu, S. S. (1997, October 23-25). Recent changes in business accounting in China: Proceedings for the Eighth World Congress of International Association for Accounting Education and Research (IAAER). Paris, France.
Liu, S.S. (1997, April 3-5). Sub-cultural variations in motivational perceptions between salespeople in PRC and Hong Kong: Proceedings of National Conference in Sales Management, 71-73. Cincinnati, OH.
Liu, S.S. (1996, December 6-8). Cultivation of 'enterprise culture' for management of institutional change: ASAIHL (Association of Southeast Asian Institutions of Higher Learning) Seminar on University-Industry Partnership in Economic Development. Singapore.
Liu, S.S. (1996, November 10-12). Integrating strategic marketing on an institutional level: Seventh Symposium for the Marketing of Higher Education Symposium, American Marketing Association. Nashville, TN.
Liu, S.S., & Ahmed, P.K. (1996, August 26-28). Culture and ethical decision making: Proceedings of Cross-Cultural Management in China, 270-280. Hong Kong Baptist University, Hong Kong.
Liu, S.S. (1995, July 6-10). Development of internal marketing for public services providers - Towards a typology of strategic marketing: The Academy of Marketing Science Seventh Bi-Annual World Marketing Congress. Sidney, Australia.
Liu, S.S. (1995, July 5-7). Strategic marketing management works in the field of higher education: Proceedings of MEG Annual Conference, 452-461. Bradford, England.
Liu, S. S. (1993, December 15-18). Relative importance of pharmaceutical promotional tactics: A cross-subcultural study on the buying behavior in Hong Kong and China: Proceedings of Fourth Symposium on Cross-Cultural Consumer and Business Studies, 261-266. Hawaii.
Liu, S. S. (1993, August 6-8). Same motivators for Chinese salespeople from Hong Kong and China?!: Proceedings of ACME III/ICCM VI Joint International Conference, 283-286. Los Angeles, CA.
Luk, V.W.M., Liu, S.S., & Fang, K.T. (1992, January 5-8). Motivation of the sales force: A study on the pharmaceutical sales force in Hong Kong: Proceedings of the Fifth Annual International Symposium on Pacific Asian Business, 36-39. Honolulu, HI.
Liu, S.S, & . Siu, W.S. (1991, October). Innovation of industrial technology in Chinese enterprise: An ethnographic approach: Proceedings of International Marketing, Technology, and Innovation, 245-248. Shanghai, People's Republic of China.
Liu, S.S. & Pang, E.S.K. (1991, October). A framework for promoting accounting firms globally: Proceedings of International Marketing, Technology and Innovation, 440-443. Shanghai, People's Republic of China.