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Becker, E.R., Hockenberry, J.M., Bae, J., Avgar, A., Liu, S.S., Wilson, I., and Milstein, A. (2014). “The Impact of Patient and Hospital Characteristics on Patient Experience of Care: HCAHPS Evidence from California Hospitals (2009-2011).” Patient Experience Journal, Inaugural Issue (April).

Liu, S.S., Lu, J.R., and Guo, K.L. (2014). “Using a Social Entrepreneurial Approach to Enhance the Financial and Social Value of Health Care Organizations.” Journal of Health Care Finance, 40(3), 31-46.

Francesco, M., Melara, R., and Liu, S.S. (2013). “Impulse Versus Opportunistic Purchasing During a Grocery Shopping Experience.” Marketing Letters, July, DOI: 10.1007/s11002-013-9255-0.

Francesco, M., Liu, S.S., & Melara, R. (2010). Adapting to a retail environment: Modeling consumer-environment interactions. Journal of Business Research, 63(7), 673-681.

Liu, S.S., Franz, D., Allen, M., Chang, E.C., Janowiak, D., Mayne, P., & White, R. (2010). Emergency Department Services: The impact of caring behaviors on patient loyalty. The Journal of Emergency Nursing.

Francesco, M., Liu, S.S., & Melara, R. (2009). Adapting to a retail environment: Modeling consumer-environment interactions. Journal of Business Research, 56(6), 481-491.

Liu, S.S., Chen, J., Kim, H.T., & An L.(2009). Visualizing desirable patient healthcare experience. Health Marketing Quarterly, 27(1), 116-130.

Acharya, L (2009), Child reporters as agents of change. In Barry Percy-Smith, Nigel Thomas (Eds) A Handbook of Children and Young People's Participation Perspectives from Theory and Practice. (pp. 204 -215) London: Routledge.

Liu, S.S. (2009). The Roadmap for global expansion of Evergreen Marine Corporation. Journal of Asian Business Studies, Spring, 79-81.

Liu, S.S., & Chen, J. (2009). Using data mining to segment healthcare market: From patients' preference perspective. International Journal of Health Care Quality Assurance, 22(2), 117-134.

Fan, X., Liu, S.S., & Zhu, M. (2008). An innovative approach examining the asymmetrical and nonlinear relationship between attribute-level performance and service outcomes. Advances in Consumer Research, 36, 569-70.

Liu, S.S., Chen, J., Melara, R.D. & Massara, F. (2008). Integration of consumer buying behavioral parameters with signal detection tests. Psychology and Marketing, 25(6), 506-520.

Luo, X., Hsu, M., & Liu, S.S. (2008). The moderating role of institutional networking in the customer orientation-Trust/commitment-performance causal chain. Journal of the Academy of Marketing Science, 36, 202-214.

Liu, S.S., & Lin, Y.Y. (2007). Building customer capital through knowledge management processes in the healthcare context. Healthcare Management Review, 32(2), 92-101.

Liu, S.S., & Comer, L. (2007). Salespeople as information gatherers: Associated success factors. Industrial Marketing Management, 36(5), 514-521.

Massara, F., & Liu, S.S. (2007). The impact of consumption goal on perceptual, cognitive and affective responses to retail environments: A conceptual framework. Mercati e Competitività - Rivista della Società Italiana di Marketing, N°3, 151-172.

Liu, S.S., Amendah, E., Chang, E.C., & Pei, L.K. (2006). Satisfaction and value: A meta-analysis in the healthcare context. Health Marketing Quarterly, 23(4), 49-62.

Kleindl, B.A., & Liu, S.S. (2005). Marketing practice in transitional economies: A four-nation study of market orientation. Asian Journal of Marketing, 11(1), 30-55.

Liu, S.S., Melara, R., Arangarasan, R., & Lee, K. J., (2005). Development of consumer study in retailing with virtual technology: A demand-side research agenda. Journal of Shopping Center Research, 12(2), 151-172.

Luo, X., Sivakumar, K., & Liu, S.S. (2005). Globalization, marketing resources, and performance: Evidence from China. Journal of Academy of Marketing Science, 33(1), 50-65.

Luo, X., Zhou, L. & Liu, S.S. (2005). Entrepreneurial firms in the context of China's transition economy: An integrative framework and empirical examination. Journal of Business Research, 58(3), 277-284.

Luo, X., Griffith, D.A., Liu, S.S., & Shi, Y. (2004). The relative and synergistic effects of customer relationships and social capital on firm performance in China. Journal of International Marketing, 12(4), 25-45.

Luo, X., Sivakumar, K., & Liu, S.S. (2004). Capabilities-performance link in an emerging economy: The moderating role of globalization. Journal of Academy of Marketing Science, 10(5), 1-15.

Liu, S.S., Wang, C. & Chan, A.C.F. (2004). Integration of multiple sales channels with web-based technology - A case of pharmaceutical industry. Journal of Business-to-Business Marketing, 11(1/2), 131-152.

Liu, S.S., Luo, X., & Shi, Y. (2003). Market oriented organizations in an emerging economy: A study of the missing links. Journal of Business Research, 56(6), 481-491.

Liu, S.S., Luo, X., & Shi, Y. (2002). Integrating market and entrepreneurial orientation in a learning organization: A model for organizations in transition. International Journal of Research in Marketing, 19(4), 367-382.

Dubinsky, A.J., Comer, L.B., & Liu, S.S. (2002). By gosh I think she's got it – Well, not yet. Equal Opportunities International, 21(2), 13-24.

Liu, S.S., Comer, L.B., & Dubinsky, A.J. (2001). Gender differences in attitudes toward women as sales managers in the People’s Republic of China. Journal of Personal Selling & Sales Management, XXI(4), 303-311.

Liu, S.S., & Dubinsky, A.J. (2000). Institutional entrepreneurship: A panacea for universities-in-transition. European Journal of Marketing, 34(11/12), 1315-1337.

Liu, S.S., & Dubinsky, A.J. (2000). Consumers' perceptions of health care: The case of Hong Kong. Health Marketing Quarterly, 17(4), 1-20.

Liu, S.S., Dubinsky, A.J., & Shi, Y. (2000). Change to survive: China's new state-owned enterprise. Global Focus: An International Journal of Business, Economics, and Social Policy, 12(2), 87-97.

Liu, S.S., & Cheng, M. (2000). Toward a framework for entering the China pharmaceutical market. Marketing Intelligence & Planning, 18 (April), 1-12.

Liu, S.S., & Wan, C.C. (1999). Integrating lifelong learning in university management. International Journal of Lifelong Education, 18(6), 453-464.

Mehta, R., Anderson, R., Dubas, K., Dubinsky, A.J., & Liu, S.S. (1999). How do sales managers perceive their roles? Journal of Management Issues, XI(4), 406-426.

Liu, S.S. (1998). Integrating strategic marketing on an institutional level. Journal of Marketing of Higher Education, 8(4), 17-28.

Liu, S.S. (1998). Differences in motivational preferences of Hong Kong and Chinese sales personnel. Journal of Personal Selling and Sales Management, XVIII(Fall), 55-64.

Tang, R. Y. W., & Liu, S. S. (1997). Accounting reform in China and its implications for U.S. business. The Journal of Corporate Accounting and Finance, Spring, 95-105.

Williams, G., Liu, S. S., & Shi, Q. (1997). Marketization of higher education in People’s Republic of China. Higher Education Policy, 10(2), 151-157.

Liu, S.S. (1996). Into an era of autonomy for universities in Hong Kong. Higher Education Policy, 9(4), 325-328.

Liu, S.S. (1996). Motivating salespersons in Hong Kong and People's Republic of China. International Journal of Management, 13(2), 179-183.

Liu, S.S. (1995). A comparison of pharmaceutical promotional tactics between Hong Kong and China: A perspective of organizational buying behavior. Journal of Business & Industrial Marketing, 10(1), 29-36.

Liu, S.S., & Williams, G. (1995). The contemporary trend of marketing Chinese universities in Hong Kong - An incoming rival to British counterparts. Higher Education Quarterly, 49(1), 4-16.