Jump to other news and events
Purdue signature
Center for Global Urban Sustainability
 

Books & Monographs

Kotler, P., Kartajaya, H., Hooi, D.H., & Liu, S.S. (2008). Rethinking Marketing: Sustainable Marketing Enterprises in Asia (2nd ed.) Singapore: Pearson Education South Asia Pte Ltd, Prentice Hall.

Liu, S.S. (2007). Being Your Own Boss: Entrepreneurial Tools for Market Planning and Execution (2nd ed.). Pearson Custom Publishing.

Liu, S.S. (2006). Being Your Own Boss: Entrepreneurial Tools for Market Planning and Execution. Prentice Hall.

Kotler, P., Kartajaya, H., Hooi, D.H., & Liu, S.S. (2002) Sustainable Marketing Enterprises in Asia (2nd ed.). Prentice Hall.

Kotler, P., Kartajaya, H., Hooi, D.H., & Liu, S.S. (2002) Sustainable Marketing Enterprises in Asia. Prentice Hall.

Kotler, P., Kartajaya, H., Hooi, D.H., & Liu, S.S. (2002) Sustainable Marketing Enterprises in Asia Case Book. Prentice Hall.

Liu, S.S., & Li, V.K.L. (2001). (Compilers) Hong Kong Enterprises in the World League. Hong Kong Productivity Council. Joint Publishing (Hong Kong) Company Limited.

Liu, S.S. (1997). Trends in Hong Kong University management: Towards a lifelong learning paradigm. In M.J. Hatton (Ed.). Lifelong Learning: Policies, Practices, and Programs (pp. 84-97). Canada: APEC Publication.

Liu, S.S. (1993). Motivation and training. In G. Lancaster and D. Jobber, Selling and Sales Management in Hong Kong (pp. 204-221). Longman Group (Far East) Ltd.

Liu, S.S. et al. (1993, October). Business development and market study. International Institute for Business Development, Hong Kong Baptist College.