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College of Liberal Arts

Brian Lamb School of Communication

Opportunities for undergraduate study in the Brian Lamb School of Communication include both a general communication major (33 credit hours) and a series of majors involving greater specialization (45 credit hours). These specialized majors, which build upon requirements for the general major, are offered in five areas: (1) General Communication; (2) Communication: Human Relations; (3) Communication: Public Relations and Rhetorical Advocacy; (4) Mass Communication; and (5) Corporate Communication. Admission to all five of these undergraduate programs is based upon a grade requirement. For further information about these programs, contact the Office of the School Head, Room 2114, Beering Hall of Liberal Arts and Education.

Pre-communication

The pre-communication program normally is completed in two to three semesters.

Freshman Year

First Semester Second Semester
(3) COM 10200 (Introduction to Communication Theory) (3) COM 20400 (Critical Perspectives on Communication)
(3) COM 11400 (Principles of Speech Communication)* (3) COM 31800 (Principles of Persuasion)*
(3) Core requirement* (3-4) ENGL Core requirement*
(3) Core requirement* (3) Core requirement*
(3) Core requirement* (3) Elective
(15)   (15-16)  


Sophomore Year

Third Semester Fourth Semester
(3) Major or core requirement (3) Major requirement
(3) Core requirement* (3) Major requirement
(3) Core requirement* (3) Core requirement
(3) Core requirement* (3) Core requirement
(3) Elective or minor (3) Elective or minor
(15)   (15)  

Pre-communication Notes

* See "Core."

Admission to Major

The grade point average you earn in COM 10200 (Introduction to Communication Theory), COM 20400 (Critical Perspectives on Communication) and COM 31800 (Principles of Persuasion) will determine your admission status. Note: You can repeat only one pre-communication course one time for admission purposes.

  • If your average for these three courses is below a 3.0 (on a 4.0 scale), you may complete a communication minor and will not be admitted into a communication major.
  • If your average is 3.0 or higher, you will be admitted to any one of the five communication majors highlighted in the first paragraph of this “Communication?section.

Consult the following five plans of study for the suggested classes to be taken during the junior and senior years

Students in all department programs will complete the sample plan of study for the freshman and sophomore years as indicated on previous pages.

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General Communication

Suggested Arrangement of Courses

Junior Year

Fifth Semester Sixth Semester
(3) COM 25000 (Mass Communication and Society)* (3) COM 31400 (Advanced Presentational Speaking)
(3) COM 30400 (Quantitative Methods for Communication Research) (3) COM 32400 (Introduction to Organizational Communication)
(3) Core requirement* (3) Elective or minor
(3) Elective or minor (3) Elective or minor
(3) Elective (3) Elective or minor
    (2-3) Elective
(15)   (17-18)  


Senior Year

Seventh Semester Eighth Semester
(3) COM 21200 (Approaches to the Study of Interpersonal Communication)* (3) COM 43500 (Communication and Emerging Technologies)
(3) 30000/40000-level COM course (3) 30000/40000-level COM course
(3) Elective or minor (3) Elective
(3) Elective (3) Elective
(3) Elective (3) Elective
(3) Elective    
(18)   (15)  

General Communication Notes

* See "Core."

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Communication: Human Relations

Suggested Arrangement of Courses

Junior Year

Fifth Semester Sixth Semester
(3) COM 21000 (Debating Public Issues) or COM 32000 (Small Group Communication) or COM 32500 (Interviewing: Principles and Practice) or COM 37400 (Social Interaction Skills: Assessment and Development) (3) COM 25000 (Mass Communication and Society)*
(3) COM 30400 (Quantitative Methods for Communication Research) (3) COM 32400 (Introduction to Organizational Communication)
(3) COM 31400 (Advanced Presentational Speaking) (3) COM 37200 (Interpersonal Communication in Public and Private Relationships)
(3) Elective or minor (3) COM 37400 (Social Interaction Skills: Assessment and Development) or COM 37500 (Conflict Management and Negotiation) or COM 37300 (Self-Presentation and Social Image) or COM 37700 (Social Support and Coping)
(3) Elective (3) Elective or minor
    (3) Elective or minor
(15)   (18)  


Senior Year

Seventh Semester Eighth Semester
(3) COM 21200 (Approaches to the Study of Interpersonal Communication) (3) COM 41200 (Essentials of Human Interaction)
(3) COM 31200 (Rhetoric in the Western World ) (3) COM 43500 (Communication and Emerging Technologies)
(3) COM 41200 (Essentials of Human Interaction) (3) COM 49800 (Practicum in Human Relations)
(3) Elective or minor (3) Elective or minor
(2-3) Elective (3) Elective
(3) Elective    
(17-18)   (15)  

Communication: Human Relations Notes

* See "Core."

Note: If approved by the Human Relations faculty, selected COM 49100 (Special Topics in Communication) and COM 49500 (Special Topics in Public Relations and Rhetorical Advocacy) or 50000-level courses may be substituted for no more than two 30000- and 40000-level courses.

Note: COM 30300 (Intercultural Communication)* or COM 37600 (Communication and Gender)* should be taken during the sophomore year.

Note: General Communication courses will be taken throughout the sophomore, junior and senior years.

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Communication: Public Relations and Rhetorical Advocacy

Suggested Arrangement of Courses

Junior Year

Fifth Semester Sixth Semester
(3) COM 25000 (Mass Communication and Society)* (3) COM 30400 (Quantitative Methods for Communication Research)
(3) COM 25300 (Introduction to Public Relations) (3) COM 31400 (Advanced Presentational Speaking)
(3) COM 25600 (Introduction to Advertising) (3) COM Requirement, Note A
(3) Elective or minor (3) Elective or minor
(3) Elective (3) Elective
(3) Elective (3) Elective
(18)   (18)  


Senior Year

Seventh Semester Eighth Semester
(3) COM 21200 (Approaches to the Study of Interpersonal Communication) (3) COM 31200 (Rhetoric in the Western World)*
(3) COM 32400 (Introduction to Organizational Communication) (3) COM 43500 (Communication and Emerging Technologies)
(3) COM Requirement, Note A (3) COM Requirement, Note A
(3) Elective or minor (3) Elective
(3) Elective (3) Elective
(15)   (15)  

Communication: Public Relations and Rhetorical Advocacy Notes

* See "Core."

  1. Choose one of the following elective areas of specialization and take three of the listed courses:
    1. Advertising

      COM 31100 (Copy Editing)
      COM 33600 (Advertising in the Electronic Mass Media)
      COM 35600 (Problems in Advertising)
      COM 45600 (Advertising Writing)
      COM 49500 (Special Topics in Public Relations and Rhetorical Advocacy) May be repeated three times for credit

    2. Public Relations

      COM 25200 (Writing for Mass Media)
      COM 35300 (Problems in Public Relations)
      COM 49500 (Special Topics in Public Relations and Rhetorical Advocacy) May be repeated three times for credit
      COM 51500 (Persuasion in Social Movements)

    3. Public Relations and Advertising

      COM 25200 (Writing for Mass Media)
      COM 33600 (Advertising in the Electronic Mass Media)
      COM 35300 (Problems in Public Relations)
      COM 35600 (Problems in Advertising)
      COM 49500 (Special Topics in Public Relations and Rhetorical Advocacy) May be repeated three times for credit

    4. Argumentation

      COM 21000 (Debating Public Issues)
      COM 31600 (Controversy in American Society)
      COM 51000 (Nature and Scope of Argumentation)
      COM 51500 (Persuasion in Social Movements)
      COM 49500 (Special Topics in Public Relations and Rhetorical Advocacy) May be repeated three times for credit

    5. Campaigns

      COM 33600 (Advertising in the Electronic Mass Media)
      COM 35300 (Problems in Public Relations)
      COM 49500 (Special Topics in Public Relations and Rhetorical Advocacy) May be repeated three times for credit
      COM 51500 (Persuasion in Social Movements)
      COM 51700 (Communication in Politics)

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Corporate Communication

Suggested Arrangement of Courses

Junior Year

Fifth Semester Sixth Semester
(3) COM 25000 (Mass Communication and Society)* (3) COM 31400 (Advanced Presentational Speaking)
(3) COM 30400 (Quantitative Methods for Communication Research) (3) COM Requirement, Note C
(3) COM 32400 (Introduction to Organizational Communication) (3) COM Requirement, Note D
(3) Core requirement* (3) Elective or minor
(3) Elective or minor (3) Elective or minor
    (3) Elective or minor
(15)   (18)  


Senior Year

Seventh Semester Eighth Semester
(3) COM 21200 (Approaches to the Study of Interpersonal Communication)* (3) COM 43500 (Communication and Emerging Technologies)
(3) COM 32500 (Interviewing: Principles and Practice) or COM 35100 (Mass Communication Ethics) (3) COM Requirement, Note E
(3) COM 49100 (Special Topics in Organizational Communication) or COM 42800 (Critical-Cultural Approaches to Organizational Communication) (3) COM Requirement, Note E
(3) Elective or minor (3) COM Requirement, Note E
(3) Elective (3) Elective
(2-3) Elective    
(17-18)   (15)  

Corporate Communication Notes

* See "Core."

  1. One of the following courses: COM 32000 (Small Group Communication), COM 32500 (Interviewing: Principles and Practice), COM 37500 (Conflict and Negotiation), COM 41700 (Training and Development in Organizations).

  2. One of the following courses in organizing processes and systems: COM 41100 (Communication and Social Networks), COM 41900 (Judgment and Decision Making), COM 42800 (Cultural Approaches to Organizing).

  3. One of the following courses in global and social change: COM 22400 (Communicating in the Global Workplace), COM 42400 (Communication in International Organizations), COM 49600 (Special Topics in Corporate Communication).

  4. One of the following courses in contemporary topics in organizations and corporations: COM 32800 (Diversity at Work), COM 42300 (Communication and Organizations), COM 42700 (Communication Issues and Strategies), COM 49600 (Special Topics in Corporate Communication).

  5. Two additional COM courses listed in notes A, B, C or D.

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Mass Communication

Suggested Arrangement of Courses

Junior Year

Fifth Semester Sixth Semester
(3) COM 25000 (Mass Communication and Society)* (3) COM 31400 (Advanced Presentational Speaking)
(3) COM 25200 (Writing for Mass Media) (3) COM 32400 (Introduction to Organizational Communication)
(3) COM 30400 (Quantitative Methods for Communication Research) (3) COM 33000 (Theories of Mass Communication)
(3) Core requirement* (3) COM Requirement, Note A
(3) Elective or minor (3) Elective
(3) Elective (2-3) Elective
(18)   (17-18)  


Senior Year

Seventh Semester Eighth Semester
(3) COM 21200 (Approaches to the Study of Interpersonal Communication)* (3) COM 43500 (Communication and Emerging Technologies)
(3) COM 35200 (Mass Communication Law) or COM 35100 (Mass Communication Ethics) (3) COM Requirement, Note A
(3) COM Requirement, Note A (3) Elective
(3) Elective (3) Elective
(3) Elective (3) Elective
(15)   (15)  

Mass Communication Notes

* See "Core."

  1. Choose three of the following electives (additional courses are strongly recommended):
    1. Professional and Journalistic Writing

      COM 31100 (Copy Editing)
      COM 35800 (Specialized Reporting)
      COM 35900 (Public Affairs Reporting)
      COM 40900 (Video Journalism)
      COM 46200 (Advanced Newswriting)

    2. Media Production

      COM 26100 (Introduction to Digital Video Production)
      COM 33200 (Television Production)
      COM 33700 (Advanced Digital Video Production)
      COM 40600 (Web Production)
      COM 40700 (Multi-Media Production)
      COM 40800 (News Magazine Production)

    3. Media and Society

      COM 49700 (Special Topics in Mass Communication) May be repeated three times for credit
      COM 32900 (History of the Mass Media)
      COM 35100 (Mass Communication Ethics) If not taken for another requirement
      COM 35200 (Mass Communication Law) If not taken for another requirement

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