Purdue is a special place — it inspires students, faculty and staff to do work that changes the world. Our brand photography shows this quickly and meaningfully. Photography should feel natural and unposed whenever possible to accomplish this — putting the audience into a moment in time that they can experience without interrupting it.
Tips on photography
- Use natural lighting
- Create an authentic feeling through cropping and out-of-focus elements
- Avoid unnatural angles gained from rotating the camera anything other than 90 degrees
- Capture people doing their work and the results of their work
Portraits should be natural and spontaneous, capturing the excitement and energy of the moment. Try to avoid taking photos that seem posed or staged because they distract from the energetic feeling of the moment. When possible, photograph individuals in the environments in which they work, live, play or learn.
We are an elite institution known for bright minds and big discoveries. The best way to capture that sentiment is to shoot in a style that’s genuine and unforced. Avoid situations with artificial or composed lighting. The photographer’s biggest asset is the ability to blend in and capture the moment without interrupting it.
Many wouldn’t suspect West Lafayette to be a hub of cultural activity, but it’s true. There’s something new happening here every day. The ability to capture that vibe does wonders for recruiting and our image. And the composition of the photo should convey as much emotion as the subject matter itself.