Restricted Logos

University Seal

The Purdue seal was formally adopted during the University’s centennial in 1969. The seal features a griffin, the symbol of strength in medieval heraldry. The three-part shield indicated the three stated aims of the University — education, research and service. The seal should only be used in formal and official communications, such as diplomas, letters of acceptance and communications from the Board of Trustees and the University president. In addition, the seal may be used on:

  • Graduation banner and sashes
  • Class rings and other jewelry
  • Top-tier recognition plaques throughout campus

Use of this mark for commercial purposes requires permission or licensure from Purdue University. For requesting such use or any questions regarding the seal, contact Trademarks and Licensing at trademarklicensing@purdue.edu.

For any questions regarding the use of logos, contact purduebrand@purdue.edu.

Purdue University Seal

Athletic Marks

The athletic brand marks are reserved for Intercollegiate Athletics, sideline student spirit groups and the CoRec and its sponsored club/affiliated sports. It also serves as the primary brand at retail. At no time should any of the marks be modified, stretched or distorted. The marks can not be used in any other color combinations other than those specifically called out in the Purdue Artwork Sheet. Some color variations are acceptable for retail consumer products; prior approval must be given by Purdue Trademarks and Licensing; trademarklicensing@purdue.edu.

Purdue Pete

Purdue Pete

The Purdue Pete is a secondary graphic used primarily by Purdue athletic programs.

Use of these marks for commercial purposes requires permission or licensure from Purdue University. Requests for such use should be directed to the trademark licensing administrator at trademarklicensing@purdue.edu.

Motion "P"

Motion P

The Motion “P” is a secondary mark used primarily for athletic communications. This monogram can only be used by Intercollegiate Athletics, student spirit groups, or the CoRec and its sponsored club/affiliated sports. Any group under those umbrellas who wish to incorporate the mark into their communications should contact Purdue Marketing and Media for best practices; purduebrand@purdue.edu.

Boilermaker Special

Boilermaker Special

The Boilermaker Special is the official mascot of Purdue and is most often used by Purdue athletic programs. This logo is not to be used on any academic material.

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