These guidelines provide basic style and layout options for the email templates conforming to the Purdue digital branding. There are several template types to choose from.
The email templates are available in HTML format and have been tested against popular email clients, including Microsoft Outlook. Purdue Marketing and Media can help your college, department or school conform to Purdue's digital design standards by setting up your email project. Please contact us at email@example.com to get access to the Cascade versions of the templates.
There are also three versions of the templates available for those Purdue developers who do not need assistance. Please contact us at firstname.lastname@example.org.
Email editorial guidelines:
- The subject line should tell the recipient what is inside the email. Avoid “selling” language
- Keep your message brief. Include only the information required to understand what the story is. Provide a link to a more full, robust Web page for all details.
- Ensure that your recipients want to hear from you. Opt-out is a required element. Depending on which sending service you use, it may be automatically included. The sender must verify this or make other arrangements for an opt-out feature.