Brand Graphic Elements

We all want our designs to stand out from the crowd. That’s why we’ve created two very distinctive graphic elements — eureka bursts and diagonal lines — to help showcase the Purdue brand in a simple and attractive way.

Diagonal Lines

Line elements

Our diagonal lines are used as a subtle design technique. Here’s how to use them to showcase the Purdue brand:

  • If used behind text, make sure the text is still legible
  • Use as a dividing rule, texture or on the edge of a page
  • Tilt the lines to the left
  • Use lines in core or secondary colors

Eureka Moment Bursts

Use these elements to capture the moment of discovery in an image, to highlight important bits of information or as patterns to create texture. 


Supergraphic elements

Bold Graphics

Supergraphic elements

Download Elements

  For Digital Projects

  For Print Projects


  For Digital Projects

  For Print Projects

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