Brand Graphic Elements
We all want our designs to stand out from the crowd. That’s why we’ve created two very distinctive graphic elements — eureka bursts and diagonal lines — to help showcase the Purdue brand in a simple and attractive way.
Our diagonal lines are used as a subtle design technique. Here’s how to use them to showcase the Purdue brand:
- If used behind text, make sure the text is still legible
- Use as a dividing rule, texture or on the edge of a page
- Tilt the lines to the left
- Use lines in core or secondary colors
Eureka Moment Bursts
Use these elements to capture the moment of discovery in an image, to highlight important bits of information or as patterns to create texture.