Brand Direction

Purdue’s commitment to excellence extends to every aspect of the University. That includes the care with which we treat the element that best identifies us – our brand. See Clarification of Brand Governance — Purdue System (July 6, 2017) from President Mitch Daniels.

Purdue Marketing hosted two meetings in September 2017 to educate the campus community on the current brand refinement initiative. The meetings provided direction on future brand modifications to simplify and provide greater flexibility for applying the Purdue brand correctly. Discussion covered how to properly use the academic, nonacademic and athletic logos, trademark guidelines, and the process for ordering promotional items from licensees.

Download the slides ( PDF for Printing | PowerPoint )

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