This Guide to Social Media has been created to help develop strategies for University-sponsored social media, as well as to create campus-wide partnerships among those who oversee each social media presence. Following the guide will help to ensure consistent messaging and branding, and offer guidance on how to monitor and maintain engaging University-sponsored social media.

The Guide to Social Media will be a dynamic document. As social media evolves, and new social media networks are utilized at the University, it will be updated as necessary, though the core tenets of strategy and best practices will remain and should be observed when creating University-sponsored social media.

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