As an institution where our students, faculty and staff do work that changes the world, Purdue is a special place with a unique story. Our brand video voice, like that of our photography and printed words, allows you to be a teller of that story.
Let your video reflect the voice of the brand and its personality, which is energetic, hardworking and enthusiastic. To that end, what follows are several tips and examples.
General Video Tips
Here are some tips and reminders concerning our brand video procedures, which should be kept in mind as you approach each different video scenario:
- Consider your use of video carefully, because video production is an expensive and time-consuming process.
- Who is your target audience?
- What do you want the viewer to do after they've seen your video? Is there a call to action?
- Avoid "see-and-say." Let your visuals tell the story.
Video and Verbal Content
Videos should be written and conceived in a more conversational style than printed communications. Keep it simple, clear and concise by using short, declarative sentences and phrases or even one-word statements that give the narration punch. Remember your audience and your goal as well as where, when and how the video will be viewed.
"Proven Value" is an excellent example of a video that encapsulates the Purdue brand voice and demonstrates the preferred use of graphics.
Have a question about graphics, or need access to campus B-roll? Contact firstname.lastname@example.org.