Be a Brand Champion

Purdue Student Organizations Brand Guidelines

We want to connect your student organization with the power of the Purdue brand. As a university, our brand defines who we are. It represents our attributes, personality and our values. It shows the power of Purdue.

It's important to make sure you follow some simple guidelines — so we can maintain the integrity and value of the Purdue brand. Be a brand champion.

Recommended Uses

We know it can sometimes be challenging to decide when to use the Purdue logo and how to use it. Below are some of the approved Purdue logos and marks you may use for promotional and apparel items.

Important Note: Purdue logos and marks may NOT be altered, added to, mimicked or otherwise changed. The only exception is Purdue Pete, which may have an altered, human appearance with the written consent from Purdue Trademarks and Licensing.

Permitted Logos

Motion P logo

The Motion P logo is primarily used by Purdue Athletics, but may also be used by all student organizations, including sport-related clubs. The mark must stand alone and may NOT be incorporated into a logo design.

Purdue Pete logo

Purdue Pete may be used by student organizations, but they may not alter his appearance without written consent from Purdue Trademarks and Licensing.

The Boilermaker Special logo

The Boilermaker Special logo is primarily used by Purdue Athletics, but can also be used by officially recognized Athletics student booster clubs such as the Paint Crew and Ross-Ade Brigade, and sport-related clubs. This mark may not be used by academic or administrative units. The mark must stand alone and may NOT be incorporated into a logo design.

Image of the Purdue University signature mark

The Purdue University signature mark (including its approved variations) may be used by academic and administrative units, as well as academically centered student groups. The mark must stand alone and may NOT be incorporated into a logo design.

Also, Purdue's iconic landmarks may be used by student organizations as part of their brand identity, but may NOT be used on any product for fundraising profit. Examples of campus icons include buildings, signage, statues and fountains. The Unfinished Block P and Boilermaker Statue, however, may NOT be used.

Approved Vendors

Purdue grants licenses to companies to produce items featuring our logos and words.

All campus entities, including student groups, must use a licensed vendor to produce any merchandise with the Purdue University trademarks and/or logos. This applies to items intended for your organization's own use (e.g., team shirts), or items to be sold for fundraising. By using approved licensed vendors, you know you'll get quality goods that will positively reflect the Purdue name. Purdue products from our licensed vendors generate over $1 million a year for Purdue student scholarships. If your organization is using University funds to purchase University-branded products, you must use the list of approved internal vendors.

More Information

Purdue logos/marks used for student organizations on merchandise:
765-494-1733
trademarklicensing@purdue.edu

Print collateral, sponsorship and advertising:
765-494-3940
purduebrand@purdue.edu