Colors

Color is an essential part of any brand identity — especially Purdue's. That's why we've created this brand color palette. Use the core and secondary colors in your work to help support the Purdue brand.

Core Colors

The University takes great pride in its core colors: black and gold. These colors should be featured prominently on all materials created for the University, with the secondary palette being used to give your marketing materials a unique identity within the Purdue brand.

Why Gold and Black?

Old gold and black. It is not by chance that these became Purdue's colors. Gold and black are Purdue's colors because of the ageless qualities they possess and the lofty concepts they embody. Long revered for its radiance and treasured for its rarity, gold is also both highly malleable and indestructible. Black, the ultimate color of power, represents the traditional hammer-and-anvil strength of Boilermakers and other talented blacksmiths. While the tools they utilize and the skills they hone have evolved, Boilermakers still stand for success forged by hard work and driven by knowledge. Talent, creativity, power, fortitude. Versatility, durability and enduring value. Boilermakers bleed gold and black because gold and black make Purdue. And what we make moves the world forward.


Black

Process Coated:
K:100

Process Uncoated
K:100

R:0 G:0 B:0
Hex Code: #000000

Recommended Tints:
K:40
K:20

Campus Gold

Process Coated:
C:6 M:27 Y:100 K:12

Process Uncoated:
C:2 M:22 Y:100 K:12

R:194 G:142 B:14
Hex Code: #C28E0E

Spot:
Coated: PMS 110 C
Uncoated: PMS 7405 U

White Space

Consider white as another color in our palette.

Web Text Alternative


Digital Headline Gold

Hex Code: #98700D

Digital-only gold is to be strictly used for large text headlines on websites.

This gold provides a replacement online that passes as AAA compliant for Campus Gold.

Secondary Colors

While the core color palette will make up the majority of color used in materials for the University, an expanded selection of color is needed. This palette should be used only to support the core colors. For publications that are more complicated or have deeper levels of information, these accent colors can help communicate content more clearly. When possible, choose colors that mimic those in adjacent photography.

All colors in the color palette have been recently revised to ensure a more consistent use of color across multiple mediums, including coated and uncoated paper stocks. The colors have also been assigned specific names — most of them related to the University — as another way to ensure consistency in all Purdue University materials.


Coal Gray

Process Coated:
C:26 M:31 Y:35 K:72

Process Uncoated:
C:22 M:25 Y:28 K:60

R:77 G:64 B:56
Hex Code: #4D4038

Moon Dust Gray

Process Coated:
C:13 M:16 Y:21 K:36

Process Uncoated:
C:5 M:7 Y:13 K:25

R:186 G:168 B:146
Hex Code: #BAA892

Ever True Blue

Process Coated:
C:58 M:32 Y:18 K:54

Process Uncoated:
C:62 M:34 Y:16 K:39

R:91 G:104 B:112
Hex Code: #5B6870

Slayter Sky Blue

Process Coated:
C:60 M:19 Y:1 K:4

Process Uncoated:
C:57 M:14 Y:7 K:3

R:110 G:153 B:180
Hex Code: #6E99B4

Amelia Sky Blue

Process Coated:
C:48 M:0 Y:10 K:0

Process Uncoated:
C:54 M:0 Y:10 K:0

R:163 G:214 B:215
Hex Code: #A3D6D7

Land-Grant Green

Process Coated:
C:70 M:0 Y:100 K:60

Process Uncoated:
C:79 M:30 Y:100 K:44

R:8 G:92 B:17
Hex Code: #085C11

Ross-Ade Green

Process Coated:
C:54 M:5 Y:94 K:24

Process Uncoated:
C:50 M:4 Y:92 K:20

R:132 G:158 B:42
Hex Code: #849E2A

Celery Bog Green

Process Coated:
C:7 M:0 Y:100 K:28

Process Uncoated:
C:16 M:2 Y:99 K:13

R:195 G:190 B:11
Hex Code: #C3BE0B

Spring Fest Green

Process Coated:
C:12 M:0 Y:79 K:6

Process Uncoated:
C:16 M:1 Y:76 K:2

R:233 G:228 B:91
Hex Code: #E9E45B

Oaken Bucket Brown

Process Coated:
C:21 M:56 Y:49 K:60

Process Uncoated:
C:29 M:68 Y:67 K:44

R:107 G:69 B:54
Hex Code: #6B4536

Bell Tower Brick

Process Coated:
C:0 M:67 Y:100 K:28

Process Uncoated:
C:5 M:58 Y:97 K:14

R:180 G:96 B:18
Hex Code: #B46012

Mackey Orange

Process Coated:
C:0 M:51 Y:100 K:0

Process Uncoated:
C:0 M:38 Y:100 K:0

R:255 G:155 B:26
Hex Code: #FF9B1A

Yellow Walk

Process Coated:
C:0 M:18 Y:100 K:0

Process Uncoated:
C:0 M:10 Y:100 K:0

R:255 G:209 B:0
Hex Code: #FFD100

Fountain Run Teal

Process Coated:
C:76 M:0 Y:38 K:0

Process Uncoated:
C:68 M:0 Y:36 K:0

R:41 G:165 B:146
Hex Code: #29A592

Pappy's Purple

Process Coated:
C:40 M:90 Y:0 K:0

Process Uncoated:
C:29 M:90 Y:0 K:0

R:173 G:31 B:101
Hex Code: #AD1F65

Color Palette Examples

Good Examples of Core Color Usage


#000000
#C28E0E
#4D4038
#BAA892
#FFD100
Good use of the Core Palette
#000000
#C28E0E
#BAA892
#B46012
#FFD100
Core Palette with secondary colors
#000000
#C28E0E
#5B6870
#BAA892
#6E99B4
Core Palette with secondary colors

Bad Examples of Core Color Usage


#085C11
#849E24
#BAA892
#C28E0E
#000000
Secondary Palette dominates
#5B6870
#6E99B4
#4D4038
#BAA892
#E9E45B
Failure to use Core Palette at all
#000000
#C28E0E
#B46012
#FF9B1A
#6B4536
Secondary Palette still too strong
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