Executive Faculty

 

Craig Sampson

Health Practice Lead, IDEO Craig Sampson provides leadership to IDEO’s global Health practice, which delivers innovation to leading healthcare companies around the world. Contributing to the firm’s growth since its early days, he is also the founder of IDEO’s Chicago office. Craig is knowledgeable and passionate about the relationship between three domains: applied technology, human-centered design, and business innovation. He believes that great products and services, particularly in healthcare, can create compelling user experiences, build brands, produce competitive advantage, and improve lives. Craig is a lecturer at Northwestern University’s Kellogg Graduate School of Management, a trusted advisor to executives seeking growth and innovation in their firms, and an engaging speaker on design and business. Craig holds an MS in Mechanical Engineering - Product Design from Stanford University and a BS in Mechanical Engineering with honors from the University of Colorado. Before joining IDEO, Craig held technical positions at Hewlett-Packard, Eastman Kodak, and AT&T Bell Laboratories. As a parent of young twins, Craig feels that the lessons of design – empathy, creativity, experimentation, prototyping, craftsmanship – are the lessons of life.